Your method at a glance
Agree an update schedule with each seller, keep the facts in one record and end every report with a dated next step. Even without viewings, explain what you have done, what you have observed and what you suggest testing. This is an organisational method to adapt to your portfolio and the commitments in your agency agreements, not a guarantee of a sale.
1. Schedule an update, rather than just intending to send one
At the start of marketing, agree the preferred channel, the date of the next update and the topics to review. A weekly report can be a starting point if you can sustain that frequency. Block out time in your diary and record the next deadline in each property file. Feedback after a viewing complements this appointment; it does not replace it.
2. Keep a short, actionable record for each property
Your record should let you prepare a conversation without rereading every message. Keep these five fields in your usual tool:
- Period and actions: reporting dates, checked listings, updated presentation and work actually carried out.
- Observed results: enquiries, viewings and offers, with their source. Unavailable data stays ‘unavailable’, not zero.
- Feedback: positive points, stated concerns and unanswered questions, without turning an impression into an intention to buy.
- Analysis: hypotheses to check, separate from facts. Few enquiries alone do not show that price is the only problem.
- Next step: proposed action, person responsible and review date.
3. After a viewing, report the facts before drawing conclusions
Ask what works, what is holding the person back and what they see as the next step. Note their answers, then prepare an accurate update for the seller. If the buyer has not replied yet, say so and schedule a follow-up. Avoid ‘very positive viewing’ without specifics: liking a room is not an offer.
Reporting as a communication tool is also covered by 36h immo — guide dated 10 June 2025.
4. Without viewings, review the marketing
First check that the listing is visible, that photos and information match the property and that enquiries have been handled. Then compare available feedback with the previous period on a like-for-like basis. Do not add views from different portals as though they were unique people. Suggest a specific adjustment and set a date to review its effects.
Fictional example of an update without viewings
There were no viewings during the period reviewed. The listings have been checked. Statistics from one portal are unavailable, so I cannot draw a conclusion about visibility there. I suggest clarifying the description of access to the property and reviewing progress on the agreed date. This scenario illustrates a method; it is not a case handled by Guillaume.
5. Use team discussions to move an action forward
Bring an anonymised case and a specific question: how should this concern be phrased, what information is missing or what could be tested? Leave with an action, not just a general opinion. Assess your organisation by reports sent on the agreed date and files with no next step. These indicators track your work; they predict neither sales nor income.
iad describes support from a sponsor and training; check the arrangements suited to your situation. Source: iad France support.
Frequently asked questions about seller updates
Should you send an update when there are no viewings?
Yes, in this suggested approach: explain completed actions, missing information and the next step, without inventing buyer interest.
Is a spreadsheet enough to start?
Yes, if you keep it updated and can find deadlines easily. The best starting point is the tool you actually use.
When should you discuss a price adjustment?
When you have evidence to discuss with the seller: consistent feedback, relevant property comparisons and a review of the presentation. The absence of a viewing alone is not enough to diagnose the problem.
Further guidance on organising your work
Want to develop your business with practical support?
Talk to Guillaume Roque about your organisation and what you would like to improve. He sponsors advisers and supports team development throughout France, Spain, Italy, Portugal, Germany, Great Britain, Mexico and the United States, in Florida and Texas. This scope does not mean a team is already active in every territory; conditions for practising depend on the relevant subsidiary.
Discuss my organisation with Guillaume →
Further reading: the Journal de l’Agence also discusses regular reporting. Article dated 13 May 2026.
Sources consulted on 14 September 2026; cited resources are in French.